The Michelin Soccer Program and Bastian Tire Sales Inc., city, recently donated more than $410 in funds and equipment to Williamsport AYSO 578.
The funds will help to provide scholarships, uniforms and other soccer essentials for the participating leagues.
The Michelin Soccer Program partners tire dealers with local youth soccer organizations, providing the dealers the opportunity to reach out to the community. The leagues in turn receive funds and equipment. The soccer leagues are sent certificates that may be redeemed at the dealer's store for a free soccer ball during a 30-day promotional period, while supplies last.
After a 60-day tire rebate promotion included on the certificate, Michelin donates $2 to the soccer organization for each tire sold during the program.
"The Michelin Soccer Program is an incredible way to connect with families and young players," said Ray Evans of Bastian Tire Sales. "The look on the child's face as you hand them their soccer ball is priceless. I encourage all the Michelin dealers to find a local soccer league and support them through this program."
